Ponypuff Puffs is the officially licensed Pony Puff Princess cereal brand. Ponypuff Puffs are small whole grain oats with puffy shapes that include heart-shaped marshmallows. The cereal box itself bares the image of a Pony Puff. Its slogan is "Yum me!". The cereal usually includes a free prize inside, such as Decoder Rings.
- It is likely a spoof of Cocoa Puffs and Reese's Puffs. Since it includes marshmallows, it may also be a spoof of Lucky Charms.